But for this client, a fintech startup launching its first product. We built an SEO and content engine for them. It helped them to have zero to 15,000+ monthly organic visits in just 4 months without spending on ads.

Here’s how we made it happen.

The Starting Point

When the client approached us, they had a clean slate: a brand-new website, no blog, no backlinks, and almost no organic footprint.

Their product had clear potential – a fintech solution aimed at simplifying crypto tax calculation. But without search visibility, they couldn’t attract users or build trust.

We needed to build everything from the ground up: A content strategy, keyword map, site structure, and a growth framework that could scale quickly.

The Challenge

Fintech SEO is unlike any other niche.

It falls under Google’s YMYL (Your Money, Your Life) category. That means the content must be trustworthy, accurate, and written with authority.

Most top-ranking sites in the space are established players. Think major banks, payment platforms, or financial media outlets. Competing with them for high-volume keywords right away was unrealistic.

So, our challenge was clear.

Find keyword opportunities that aligned with user intent, and matched the product’s strengths. Also these could realistically rank within a few months.

Our Goal

Our objective was simple. Build organic traffic that converts.

We aimed to:

• Grow the website’s organic traffic from zero
  
• Establish topical authority around fintech and compliance themes
  
• Attract early product sign-ups directly from search
  

Laying the Foundation

Before writing a single blog post, we fixed the fundamentals.

We started with a full technical audit to ensure the site was clean, crawlable, and fast. That included optimizing site speed, setting up clear URL structures, fixing meta tags, improving header hierarchy, and ensuring the sitemap and schema were properly configured.

This step is often overlooked, but without a technically sound website, even the best content won’t perform. Once the foundation was ready, we moved on to keyword strategy.

Step 2: Targeting the Right Keywords

We began by analyzing competitors to understand what was working for them and where the gaps were. 

Using a mix of Ahrefs and manual SERP analysis, we found low-difficulty, intent-driven keywords that aligned with the brand’s offerings.

Instead of chasing broad keywords like “fintech platform” or “banking software”, we focused on topics with specific user intent. These included:

• “crypto tax calculator for businesses”
  
• “fintech compliance checklist”
  
• “open banking API explained”
  
• “how fintech companies make money”
  

These keywords might have had lower volume, but they were much easier to rank for. And, more importantly, they attracted qualified users.

Step 3: Building Topic Clusters

To establish authority quickly, we organized the content into topic clusters.

Each cluster focused on a specific theme, such as fintech compliance, crypto taxation, or AI-driven automation. Within each cluster, we built one comprehensive pillar page supported by several in-depth blog posts.

For example, the Crypto & Tax cluster had a main guide titled “Crypto Tax Calculator for Businesses”, supported by related posts like “How to Track Crypto Gains in Excel” and “Top Crypto Accounting Tools Compared.”

This structure helped search engines understand topical relevance, and strong internal linking distributed authority across all related pages.

Step 4: Creating Product-Led Content

Every piece of content we created had one goal: educate the reader while naturally showcasing how the client’s product solved their problem.

In the “crypto tax calculator” article, for instance, we explained the manual process of calculating crypto taxes, outlined common mistakes businesses make, and then demonstrated how the client’s fintech product simplified the entire process.

This approach positioned the brand as both a helpful educator and a credible solution provider — a balance that’s critical in fintech.

Step 5: Publishing and Distribution

We began with a consistent publishing cadence of 8–10 optimized posts per month. Each article followed SEO best practices, had a clear structure, included internal links, and was formatted for readability.

Once published, we repurposed the content for distribution. Articles were shared on LinkedIn, submitted to fintech communities, and included in newsletters. This initial promotion helped drive early engagement and organic discovery.

The Results

Within four months, the fintech brand’s organic traffic grew from virtually zero to over 15,000 monthly visits.

The website started ranking for 300+ keywords, including multiple page-one positions for terms like “crypto tax calculator for businesses” and “fintech compliance guide.”

Non-branded traffic made up more than 70% of the total visits, meaning new users were discovering the brand directly through organic search.

Most importantly, the traffic was not just vanity — it translated into consistent sign-ups and demo requests through product-led content.

Key Takeaways

• Low-competition, high-intent keywords are the fastest way to build traction in competitive markets.
  
• Topic clusters accelerate authority and help Google understand your expertise.
  
• Product-led content converts readers into users without being overly promotional.
  
• Technical SEO is non-negotiable for scalable growth.
  

Consistency compounds — steady publishing and optimization drive long-term results.